Create. Share. Earn.

Partner with Sew A Story to earn commissions while sharing meaningful sewing projects, family-centered programs, and inspiring creative content. Whether you're a customer, content creator, or quilt shop, our affiliate program is built to support your creativity and your business.

Two Ways to Partner

Maker Affiliates

For Creators, Customers, and Influencers

If you love to sew, share your projects, or connect with other creative families, the Maker Affiliate Program is for you. Whether you post on Instagram, YouTube, a blog, or simply want to refer friends, you can earn every time someone joins a program or downloads a pattern through your link or custom coupon code.

Best for:

- Creative moms, grandparents, and educators
- Sewing bloggers and machine embroidery enthusiasts
- Past customers who want to recommend our programs

What You’ll Get:

15% base commission on all eligible digital sales
Optional tiered bonus:
  • 15% once you reach $1,000 in sales
  • 20% once you reach $1,500 in total referred sales
A personalized discount code to share and option to create custom / product codes
A private affiliate dashboard to track clicks and earnings
Launch graphics, sample captions, and promotional materials
Early access to new product releases and promotions
Occasional bonus incentives for launch events or top referrals

Wholesale Affiliates

For Quilt Shops and Retailers

Are you a quilt shop that kits Sew A Story fabric or wants to promote our Paid, Supported Sew-Alongs and Creative Programs or Memberships? Our Wholesale Affiliate Program lets you earn on every referral while keeping full control over your fabric kit sales and shop promotions. We will even help SUPPORT your fabric kit sales when you affiliate with our programs!

Best for:

- Shops already kitting Sew A Story or Riley Blake Designs fabrics
- Retailers who want to offer a full experience with patterns, education and fabric
- Brick-and-mortar stores or online shops with local followings

What You’ll Get:

10% base commission on all digital program, pattern and/or membership sales for the life of the participant!
Optional tiered bonus:
  • 10% after $1,000 in sales
  • 15% after $1,500 in sales
  • Listing on our Public Featured Shops page if you're selling coordinating kits
  • Listing direct links inside our communities for your supported kits for our programs, patterns and memberships!
Trackable links and QR codes for in-store promotion
Printable signage and email-ready graphics
Priority access to launch assets
Seasonal upcoming calendars so you can plan your shop classes / events and promotions with support from Sew A Story Community!
Exclusive shop-focused onboarding and support materials

Commission & Terms Overview

Feature Maker Affiliate Wholesale Affiliate
Starting Commission 15% 10%
Bonus Tiers 20% at $1,000  25% at $1,500 15% at $1,000  20% at $1,500
Cookie Duration 30 days 30 days
Eligible Products Digital programs, memberships, patterns Digital programs, memberships, patterns
Excluded Products Fabric kits, books, third-party tools Fabric kits, books, third-party tools
Dashboard Access Yes Yes
Marketing Materials Provided Yes Yes
Exclusive Launch Bonuses Yes Yes
Coupon Customization Yes — custom codes for each affiliate and option for direct links available Yes — preset codes and direct links available

Key Details

  • Payouts: Monthly via PayPal in US or Canadian funds

  • Tracking: All referrals are tracked via link or code

  • Coupon Options: Affiliates may request a branded code or use app-generated product-level links

  • Special Launch Codes: Occasionally, we may offer limited-time discounts or cart-wide promos for special events / (Jennifer is giving a guest on your platform / trunk show etc)  (e.g., JENNY10), but these are invite-only and not part of the base program at launch

  • Approvals: Applications are reviewed within 3–5 business days

Ready to Apply?

Click below to complete a short application. Whether you're a first-time affiliate or seasoned shop owner, we’ll help you get set up and started quickly.

For Maker Affiliates

Apply Here

For Wholesale Affiliates

Apply Here

Questions before joining? Reach out to us at affilate@sewastory.com

Why Partner with Sew A Story?

At Sew A Story, we believe handmade projects that tell a story become part of a child's memory, family’connection and the foundation for positive creative literacy. We design every pattern and program to spark connection, play, and storytelling through sewing and embroidery. When you partner with us, you are helping families connect through creativity!